Cult TV

Cult TV Essentials: Profit

Profit was a strangely satirically dark 1996 series which starred Hero of Cult Adrian Pasdar as Jim Profit as a newly promoted junior-executive at Gracen & Gracen (G&G), a multinational conglomerate that often engages in unethical business practices while actively cultivating a positive public image. G&G’s dark side does not bother Profit, who is not above using blackmail, bribery, extortion, or worse to get ahead himself. The show lasted for one season of eight episodes.

Jim Profit addresses the audience via voiceover narration, and occasionally even “breaks the fourth wall” by speaking directly to the camera/audience with such quotes as: “The line most people say they won’t cross… it’s usually something they’ve already done when they thought no one was watching.”

Through frequent inner monologues, Profit shares his motives, plans, and situational observations with the audience. When home alone at night, Profit continues his ‘work’ in his office (hidden behind a false wall of his living room), searching the Internet and hacking G&G’s servers for information to be used as research and ammunition for his various schemes.

Whenever he eliminates or outmaneuvers a G&G target, that person’s avatar is exploded and erased from his computer’s virtual-G&G-offices environment. While obviously affluent and living in a well-furnished luxury penthouse, Profit still goes to bed the same way he did as a child: curled up, naked in the corner of the large G&G shipping box he was raised in.

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